The marketing team of British American Tobacco managed to streamline its work thanks to the implementation of a single information space, where areas of responsibility, goals, tasks, deadlines and responsible parties are specified. This approach allowed the team to work in a coherent and systematic manner, resulting in a 20% increase in work efficiency.
We requested systematization of our knowledge and skills. Our team already had theoretical knowledge and applied classic Agile attributes in work, and we wanted even more improvement.
As a result, we reformatted the process of tracking and planning sprints and became more flexible. We changed the approach to meetings, resulting in increased efficiency and employee involvement, as well as shorter meeting time.
We continue to move along the visualization and stages of completing tasks that we developed together with Uphill Partners. Thanks to this, it became much easier to understand where we are, and each team member now consciously performs their work not for the sake of automatic execution, but for the sake of achieving a result.
In a relatively short time (2 months), we can already track that the efficiency of the team's work has improved by 20% thanks to your professional "tuning"
Improved efficiency and collaboration within the marketing team achieved by analyzing current processes and identifying opportunities for improvement. Other expected results were distributed responsibilities and increased communication transparency.
We started one-on-one sessions and interviews with key team members to analyze their current practices and understand the challenges they were facing. After observing and reflecting on the team's work and interactions during key meetings, we discovered several additional challenges that were not initially apparent.
To improve the team's efficiency, we developed a team interaction framework in collaboration with the team, which included clear guidelines for organizing and interacting among team members. This framework considered the team's unique characteristics and needs.
Together with the team, we found the optimal structure for displaying tasks and changed the format of team meetings. These changes resulted in increased efficiency and higher quality results.
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